The pandemic acted as a kind of digitalisation booster for the trade fair industry. We’ve learned a lot and built up new skills so we can develop new digital and hybrid formats for our customers.
Our formula for success is both digital and analogue. We offer inspiring platforms for exhibitors’ and visitors’ industries, both at the Exhibition Centre in Nuremberg and online. So customers can encounter innovations first-hand and in one-to-one conversations. Yet they can also have year-round access to information and networking opportunities by way of our digital events and platforms.
For exhibitors and visitors at Europe’s biggest IT security trade show, we offer it-sa 365 – a knowledge platform that never sleeps. IT security experts can find the latest information and intriguing presentations there online, all year round.
During the pandemic, the leading trade show on preventive fire protection also went digital. During the hybrid event in the autumn of 2021, some 1,200 users chatted on the accompanying online platform, while 180 exhibitors were on site in person at the Exhibition Centre.
“it-sa 365 is really an ideal platform for meeting even in advance of the in-person event, coordinating early with others, rousing up enthusiasm, and even doing things like making direct contact with exhibitors.”
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